Fido Website SEO & GEO Improvement List

Summary — All 17 Items

#	Item	Priority	Effort	Impact
1.1	Create /faq page with FAQPage schema	Critical	Medium	Very High
1.2	Update robots.txt with AI bot directives	Critical	5 min	High
1.3	Add meta descriptions to all pages	Critical	Low	High
2.1	Add OG & Twitter Card tags	High	Low	Medium
2.2	Add canonical URLs	High	Low	Medium
2.3	Add MobileSoftwareApplication schema to homepage	High	Low	High
2.4	Add FAQ sections to product pages	High	Medium	High
2.5	Fix blog post H1 tags	High	Low	Medium
3.1	Add BreadcrumbList schema	Medium	Medium	Medium
3.2	Add related posts to blog template	Medium	Medium	Medium
3.3	Enhance blog post schema (GEO fields)	Medium	Low	Medium
3.4	Add citation meta tags to blog template	Medium	Low	Medium
3.5	Fix heading hierarchy on product pages	Medium	Low	Medium
3.6	Add author pages	Medium	Medium	Low
4.1	Add hreflang tags	Nice to Have	Low	Low
4.2	Add SiteNavigationElement schema	Nice to Have	Low	Low
4.3	Add LoanOrCredit schema	Nice to Have	Low	Medium

Priority 1 — Critical

Do This Week

1.1

Create an FAQ Page

Effort: MediumImpact: Very High

Status: /faq returns 404. Fido has no FAQ page.

Why

FAQ pages are the #1 content type cited by AI search engines. When someone asks ChatGPT "how do I get a loan from Fido in Ghana?" there's no FAQ page to cite. This is the biggest single gap.

What to Build

Create /faq on Webflow
Organize by category: Loans, Fido Score, EasySave, Payments, Account & Security
5–8 questions per category (30–40 total)
Expandable/collapsible Q&A format (accordion)
Add FAQPage Schema.org JSON-LD (see Appendix A)

Sample Questions

Category	Question
Loans	How do I apply for a loan on Fido?
Loans	How much can I borrow?
Loans	How long does approval take?
Loans	What are the interest rates and fees?
Loans	How do I repay my loan?
Fido Score	What is a Fido Score?
Fido Score	How is my Fido Score calculated?
Fido Score	How can I improve my Fido Score?
EasySave	What interest rate does EasySave offer?
EasySave	Are there withdrawal fees?
EasySave	What is the minimum deposit?
Payments	How do I pay bills through Fido?
Account	How do I complete KYC verification?
Account	What documents do I need?
Account	Is my data safe with Fido?

1.2

Update robots.txt with AI Bot Directives

Effort: 5 minImpact: High

Status: Current robots.txt only has a sitemap reference. No User-agent directives.

Action

Replace with the robots.txt below that explicitly allows AI crawlers. In Webflow: Site Settings → SEO → Custom robots.txt

# AI Search Engine Crawlers — explicitly allow
User-agent: GPTBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: anthropic-ai
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: Applebot-Extended
Allow: /

User-agent: *
Allow: /

Sitemap: https://gh.fido.money/sitemap.xml

1.3

Add Meta Descriptions to All Pages

Effort: LowImpact: High

Status: Most pages missing. Only /personal-credit has one.

Pages Needing Meta Descriptions

Page	Status	Action
Homepage (/)	Missing	Add
/learn	Missing	Add
/save	Missing	Add
/fido-score	Likely missing	Check + add
/business-loans	Likely missing	Check + add
/about-us	Likely missing	Check + add
/personal-credit	Present	Keep
All blog posts	Missing on most	Add per post

Example Meta Descriptions

<!-- Homepage -->
<meta name="description" content="Fido is Ghana's leading digital lending app. Get personal loans up to GHS 4,000, save with 10% interest, and build your credit score. Download free.">

<!-- /learn -->
<meta name="description" content="Financial tips, loan guides, and money management advice for Ghanaians. Learn how to save, borrow smart, and build your Fido Score.">

<!-- /save -->
<meta name="description" content="Earn up to 10% interest with Fido EasySave. Zero withdrawal fees, start with as little as GHS 20. Open your savings account in 2 minutes.">

Priority 2 — High Impact

Do This Month

2.1

Add Open Graph & Twitter Card Tags

Effort: LowImpact: Medium

Status: Missing on most pages. Links shared on WhatsApp/FB/Twitter show no preview.

Note

For blog posts, use hero image as og:image and set og:type to "article". In Webflow: Global Settings → Custom Code, or per-page SEO settings.

<meta property="og:title" content="[Page Title]">
<meta property="og:description" content="[Same as meta description]">
<meta property="og:image" content="https://cdn.prod.website-files.com/62fa16d8d83816b0fc5defc4/6315bf89553f414d2b112fd2_fido-opengraph.png">
<meta property="og:type" content="website">
<meta property="og:url" content="[Canonical URL]">
<meta property="og:site_name" content="Fido">

<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="[Page Title]">
<meta name="twitter:description" content="[Same as meta description]">
<meta name="twitter:image" content="[Same OG image]">

2.2

Add Canonical URLs

Effort: LowImpact: Medium

Status: Not set on any page.

Why

Without canonical URLs, search engines may index duplicates (trailing slashes, UTM params). Enable auto-canonical in Webflow or set manually:

<link rel="canonical" href="https://gh.fido.money/[page-slug]">

2.3

Add MobileSoftwareApplication Schema to Homepage

Effort: LowImpact: High

Status: No app schema despite being an app company. FinancialService exists but doesn't cover the app.

Why

When AI engines process "best loan app in Ghana", this tells them Fido is an app, free, rated 4.3 stars, with download links.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "MobileSoftwareApplication",
  "name": "Fido - Money, Loans & Savings",
  "operatingSystem": ["Android", "iOS"],
  "applicationCategory": "FinanceApplication",
  "offers": {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "GHS"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.3",
    "ratingCount": "15000",
    "bestRating": "5"
  },
  "downloadUrl": [
    "https://play.google.com/store/apps/details?id=com.fido.gh",
    "https://apps.apple.com/app/fido-money-loans-savings/id1239748528"
  ],
  "potentialAction": {
    "@type": "DownloadAction",
    "target": [
      {
        "@type": "EntryPoint",
        "urlTemplate": "https://play.google.com/store/apps/details?id=com.fido.gh",
        "actionPlatform": "https://schema.org/AndroidPlatform"
      },
      {
        "@type": "EntryPoint",
        "urlTemplate": "https://apps.apple.com/app/fido-money-loans-savings/id1239748528",
        "actionPlatform": "https://schema.org/IOSPlatform"
      }
    ]
  },
  "author": {
    "@type": "Organization",
    "name": "Fido",
    "url": "https://fido.money"
  },
  "url": "https://fido.money",
  "description": "Ghana's leading digital lending and savings app. Get personal loans up to GHS 4,000, earn 10% on savings, and build your credit score."
}
</script>

2.4

Add FAQ Sections to Product Pages

Effort: MediumImpact: High

Status: No product page has an FAQ section.

Personal Credit (/personal-credit)

How much can I borrow with Fido?
What are the interest rates and fees?
How fast will I receive my loan?
What do I need to apply?
How do I repay my loan?
Can I get a bigger loan next time?

EasySave (/save)

What interest rate does EasySave pay?
Are there any fees for withdrawals?
What is the minimum amount to start saving?
How do I open an EasySave account?
Is my money safe with Fido?

Fido Score (/fido-score)

What is a Fido Score?
How is my score calculated?
How can I improve my Fido Score?
Where can I check my Fido Score?

Each FAQ section needs corresponding FAQPage JSON-LD (see Appendix A).

2.5

Fix Blog Post H1 Tags

Effort: LowImpact: Medium

Status: Blog posts may be missing H1 tags (title styled as H2 or div).

Action

In Webflow CMS blog template, ensure post title renders as <h1>. Exactly one H1 per page.

Priority 3 — Medium Impact

Do This Quarter

3.1

Add BreadcrumbList Schema

Effort: MediumImpact: Medium

Status: No breadcrumb navigation or schema.

Example Paths

Home > Learn > What is a Credit Score
Home > Products > Personal Credit
Home > Products > EasySave

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://gh.fido.money/" },
    { "@type": "ListItem", "position": 2, "name": "Learn", "item": "https://gh.fido.money/learn" },
    { "@type": "ListItem", "position": 3, "name": "What is a Credit Score" }
  ]
}
</script>

3.2

Add Related Posts to Blog Template

Effort: MediumImpact: Medium

Status: No "Related articles" section.

Action

Add 3-post grid below each blog post, filtered by matching category. Improves time on site, link equity, and topical authority.

3.3

Enhance Blog Post Schema (GEO Fields)

Effort: LowImpact: Medium

Status: BlogPosting schema exists but is basic.

Add These Fields to Existing Schema

{
  "mainEntity": {
    "@type": "DefinedTerm",
    "name": "[Primary topic]",
    "description": "[One-sentence definition]"
  },
  "about": [
    { "@type": "Thing", "name": "[Topic 1]" },
    { "@type": "Thing", "name": "[Topic 2]" }
  ],
  "mentions": [
    { "@type": "Organization", "name": "Bank of Ghana", "url": "https://www.bog.gov.gh/" }
  ],
  "inLanguage": "en",
  "isAccessibleForFree": true
}

3.4

Add Citation Meta Tags to Blog Template

Effort: LowImpact: Medium

Status: Not present.

<meta name="citation_title" content="{Post Title}">
<meta name="citation_author" content="Fido Ghana">
<meta name="citation_publication_date" content="{Publish Date YYYY-MM-DD}">
<meta name="citation_publisher" content="Fido">
<meta name="citation_language" content="en">

3.5

Fix Heading Hierarchy on Product Pages

Effort: LowImpact: Medium

Status: /personal-credit jumps H1 → H3 → H4, skipping H2.

Action

Ensure proper nesting: H1 > H2 > H3. Never skip heading levels.

3.6

Add Author Pages

Effort: MediumImpact: Low

Status: "Ian" shown as author with no bio or page.

Action

Create author profiles at /team/ian, add bio block at bottom of posts, link in schema. Strengthens E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

Priority 4 — Nice to Have

Backlog

4.1

Add hreflang Tags

Effort: LowImpact: Low

For multi-country targeting.

<link rel="alternate" hreflang="en-GH" href="https://gh.fido.money/personal-credit">
<link rel="alternate" hreflang="en-UG" href="https://ug.fido.money/personal-credit">

4.2

Add SiteNavigationElement Schema

Effort: LowImpact: Low

Helps AI engines understand site structure.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "SiteNavigationElement",
  "name": ["Personal Credit", "Business Loans", "Pay", "Save", "Build Credit", "Learn"],
  "url": [
    "https://gh.fido.money/personal-credit",
    "https://gh.fido.money/business-loans",
    "https://gh.fido.money/pay",
    "https://gh.fido.money/save",
    "https://gh.fido.money/fido-score",
    "https://gh.fido.money/learn"
  ]
}
</script>

4.3

Add LoanOrCredit Schema

Effort: LowImpact: Medium

Structured product data for AI engines and rich results.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LoanOrCredit",
  "name": "Fido Personal Loan",
  "loanType": "Personal Loan",
  "amount": {
    "@type": "MonetaryAmount",
    "currency": "GHS",
    "minValue": "50",
    "maxValue": "4000"
  },
  "loanTerm": {
    "@type": "QuantitativeValue",
    "minValue": "14",
    "maxValue": "60",
    "unitCode": "DAY"
  },
  "provider": {
    "@type": "Organization",
    "name": "Fido",
    "url": "https://fido.money"
  }
}
</script>

Appendix A — FAQPage Schema Template

Use this template on the /faq page and on each product page FAQ section. Replace the example Q&A with actual content. Important: Schema must exactly match visible FAQ text. Google penalizes mismatches.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How do I apply for a loan on Fido?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Download the Fido app from Google Play or the App Store, create your account with your Ghana Card, and apply for a loan in under 2 minutes. You'll receive a decision almost instantly."
      }
    },
    {
      "@type": "Question",
      "name": "How much can I borrow from Fido?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "New users can borrow from GHS 50. As you repay on time and build your Fido Score, your loan limit increases up to GHS 4,000 for personal loans and GHS 10,000 for business loans."
      }
    }
  ]
}
</script>

Appendix B — Validation Tools

Tool	URL	What It Checks
Google Rich Results Test	search.google.com/test/rich-results	Schema validity, rich snippets
Schema.org Validator	validator.schema.org	JSON-LD syntax
Google PageSpeed Insights	pagespeed.web.dev	Performance, accessibility, SEO
Meta Tags Debugger	developers.facebook.com/tools/debug	OG tags, WhatsApp/FB preview
Twitter Card Validator	cards-dev.twitter.com/validator	Twitter card preview

What is GEO & Why It Matters

Summary — All 17 Items

Priority 1 — Critical

Create an FAQ Page

Update robots.txt with AI Bot Directives

Add Meta Descriptions to All Pages

Priority 2 — High Impact

Add Open Graph & Twitter Card Tags

Add Canonical URLs

Add MobileSoftwareApplication Schema to Homepage

Add FAQ Sections to Product Pages

Fix Blog Post H1 Tags

Priority 3 — Medium Impact

Add BreadcrumbList Schema

Add Related Posts to Blog Template

Enhance Blog Post Schema (GEO Fields)

Add Citation Meta Tags to Blog Template

Fix Heading Hierarchy on Product Pages

Add Author Pages

Priority 4 — Nice to Have

Add hreflang Tags

Add SiteNavigationElement Schema

Add LoanOrCredit Schema

Appendix A — FAQPage Schema Template

Appendix B — Validation Tools